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Marketing and social media in the healthcare industry

We talked to marketing and PR folks across the state to hear how they are working to effectively utilize social media to engage patients and consumers. Below are the highlights. Medical News: What is the most effective marketing strategy or trend you are seeing in healthcare marketing? Debbie Cagle Chief Marketing Officer Centerstone Strategies around...

CFO Roundtable: Finance challenges in Kentucky’s changing environment

Medical News recently spoke with local healthcare finance experts to learn about the challenges they face in the changing healthcare environment in Kentucky. The executives were Holly Hodge with Bluegrass Care Navigators, Jim Mattingly with ResCare, Samuel Riddick with Family Health Centers and Christopher Roszman with Centerstone Kentucky. Below are highlights from our conversations. Medical News:...

2017 KIDS COUNT County Data Book introduces benchmarks for child well-being

By Mara Powell The 2017 Kentucky KIDS COUNT County Data Book offers the latest data on 17 measures of child well-being, showing whether outcomes for children have improved, worsened or stayed the same over a five-year period. It also calculates how many children would be impacted if Kentucky was able to make just a 10 percent improvement for each measure. Detailed data is available...

Meet Stephen Toadvine, MD, VP of Physician Integration at Baptist Health Lexington

Medical News: Looking back on the past year, how has the healthcare system changed and what is the physician community doing to adapt to the changing environment? Stephen Toadvine, MD: Over the past year, we have seen an ever-increasing pressure to reduce the cost of providing healthcare; continued progression to providing care outside of the...

Younger meets older

These three young professionals are impacting aging care through their roles with Masonic Homes of Kentucky (MHKY). We spoke with Nick Cooper, executive director and administrator; Casey Adams, vice president of independent living; and Nicole Candler, senior vice president of marketing and communications, about about advances in aging care and why they enjoy working with...

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