Author Archives: Sally McMahon

Marketing and social media in the healthcare industry

Marketing and social media in the healthcare industry

We talked to marketing and PR folks across the state to hear how they are working to effectively utilize social media to engage patients and consumers. Below are the highlights. Medical News: What is the most effective marketing strategy or trend you are seeing in healthcare marketing? Debbie Cagle Chief Marketing Officer Centerstone Strategies around

Social media and employers: Five common mistakes and how to avoid them.

By Sara Jodka Social media has been and will continue to be an issue for employers. It has become the way people, especially millennials communicate. When most employers think about social media in the workplace, they tend to think solely in terms of the high-profile social media firing cases where employers have terminated employees for

Meet Lawrence Edward Mason, Jr., MD, with Baptist Health Louisville

FAST FACTS Partner: Stephanie Mason, Children: Lydia, 19, Lawrence, 16, Jazlyn, 1 Hobbies: Photography, sporting events (UL Cardinal fan and Titans fan) and travel. Education: Washington University, 1997, BS Electrical Engineering; University of Tennessee College of Medicine, 2001, MD; Vanderbilt University Medical Center, 2007, Diagnostic Radiology and Women’s Imaging Fellowship The last Good Book Read: Creative Visualization:

A true value-based provider living in a payer world

By Gwen Cooper The recent American’s Health Insurance Plans (AHIP) conference in San Diego was full of insights and opinions. In our ever-changing healthcare system, providers must understand the mindset of payers to stay ahead of the new value-based care curve. I came away with the validation that hospice providers have had it right from

KMA’s Beyond the White Coat gallery showcases physician talents

The 2018 Kentucky Medical Association (KMA) Annual Meeting, held in late August at the Louisville Marriott East, featured a unique, interactive gallery celebrating the talents and hobbies that physicians engage in to reduce stress and combat burnout. The Beyond the White Coat gallery contained exhibits from more than 30 physicians from across the state. Submissions