We talked to marketing and PR folks across the state to hear their thoughts on marketing trends in the healthcare industry. Below are the highlights. Medical News: Is healthcare marketing different than other types of marketing? If so, how is it different? Andrea Brady Senior Strategist, C2 Strategic Communications Effective healthcare marketing leverages many of the…
Kentuckians need relief from Rx greed
By Charlotte Whittaker For decades, Big Pharma has raised drug prices with impunity. In Kentucky, the average annual cost of brand name prescription drug treatment increased 58 percent between 2012 and 2017, while the annual income for Kentuckians increased only by 3.6 percent. Prescription drugs don’t work if patients can’t afford them. The Senate needs…
2019 MediStar nominees announced
More than 45 individuals and organizations across Kentucky and southern Indiana are represented in this year’s MediStar Award nominees. Leading the way is the University of Kentucky with five nominations. Baptist Health and Bluegrass Care Navigators are also strongly represented with four nominations each. First-time nominees Family Directed, HIVE and NASCEND join past nominees such as Foundation…
Healthcare Fellows enrollment opens Aug. 19
The Healthcare Fellows is the region’s only healthcare focused professional development experience that spotlights innovation and thought leadership, located in Louisville’s vast health care ecosystem. Since it’s inception in 2005, the Health Enterprises Network’s Healthcare Fellows program has provided growth and development opportunities for over 300 health care professionals. Each year 18-24 professionals are selected from…
Partnering with community-based organizations to address social determinants of health
Last month, the Kentuckiana Health Collaborative sponsored a two-part webinar discussing ways that community-based organizations can partner to address social determinants of health (SDOH). Part one focused on recognizing the impact of SDOH, reviewing considerations to launching an initiative to address SDOH and exploring case studies of partnerships between healthcare and community-based organizations. Part two…
Driving collaborative innovation between BigCos, startups
In May, Health Enterprises Network hosted “Entrepreneurs & Big Cos: Mapping the Path to Collaboration and Economic Growth,” an event exploring the benefits and intricacies of working partnerships between startup companies and big and medium-sized corporations. A panel of successful entrepreneurs and corporate innovators, moderated by Patrick Henshaw [CEO of LEAP – Louisville Entrepreneurship Acceleration Partnership], gathered to share…