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Six companies pitch at Aging Innovation Global Healthcare Summit

Six companies pitch at Aging Innovation Global Healthcare Summit

The global COVID-19 pandemic is hitting the older adult population the hardest, not only from a risk and mortality perspective, but also in the way it is exacerbating isolation and loneliness due to social distancing.  The Global Innovation Search, co-hosted virtually in September by Aging2.0 and The Louisville Healthcare CEO Council (LHCC), provided an opportunity for innovators

Social isolation and aging

By Anna Faul, PhD Loneliness and isolation under social adults have been a public health crisis even before COVID-19 hit American society in March of 2020. Data from 2019 suggests that one in every three older adults experienced loneliness and/or social isolation before COVID-19. Those most at risk were older adults living alone, those living

Pandemic prompts paradigm shift in healthcare marketing

By Sabrina Hayes When most companies decided to decrease their marketing budget during the global pandemic, the healthcare industry knew now was not the time to slow down their messaging. In fact, from telehealth visits to providing customized physical therapy videos for patients online, providers found that it was now more important than ever for

Start planning your comeback strategy

By Jenny Mitchell We are in the middle of one of the most historic events of our time. Each day, the news is saturated with reports of sickness, economic decline, lockdowns and unemployment. Every business has felt the impact of this crisis – loss of revenue, furloughed employees, cancelled plans and disrupted business models. Without

GLI adapts strategy during COVID-19

By Iris Wilbur-Glick and Christine Tarquinio COVID-19 has required those working in marketing and communications to rethink how their companies engage with patients, customers and investors. We spoke with Iris Wilbur-Glick and Christine Tarquinio at Greater Louisville Inc. (GLI) to see how they are adapting. Medical News: How did GLI adapt at the beginning of pandemic

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