Last Month articles re-brands to New Vista re-brands to New Vista

On July 1 of 2019,, headquartered in Lexington, Kentucky, changed its name to New Vista. This was bigger news than it may have seemed at first blush. Since 1966, the organization has been providing mental health, substance use services and intellectual and developmental disability services in Central Kentucky. And it is a large operation.

Supporting healthcare providers through marketing and PR programs

By: Allison Gordon The Kentucky Society for Healthcare Public Relations and Marketing (KSHPRM) is a group of public relations, marketing, physician recruiters/liaisons and development practitioners that represent Kentucky’s hospitals and healthcare-related organizations. It promotes the understanding and support of healthcare providers through marketing and public relations programs. There are 187 members, 85 hospitals and organizations

Roundtable: Marketing in the healthcare industry

We talked to marketing and PR folks across the state to hear their thoughts on marketing trends in the healthcare industry. Below are the highlights. Medical News: Is healthcare marketing different than other types of marketing? If so, how is it different? Andrea Brady Senior Strategist, C2 Strategic Communications Effective healthcare marketing leverages many of the

Finance challenges in a changing healthcare environment

Medical News recently spoke with local healthcare finance experts to learn about the challenges they face in the changing healthcare environment in Kentucky. The executives were Holly Hodge, Chief Financial Officer and vice president of Finance at Bluegrass Care Navigators, Adam Shewmaker, director of Healthcare Consulting Services at Dean Dorton, and Dale Skaggs, director at Blue

No-fault insurance in Kentucky

By: K. Kelly White Bryant and Sarah Cronan Spurlock House Bill 151, “An Act Relating to Insurance Fraud,” was signed by the Kentucky Governor on March 26, 2019 and went into effect on June 27, 2019. In part, the Act creates a new section of the Kentucky Motor Vehicle Reparations Act (KRS 304.39) that prohibits

Use these three questions to assess effectiveness of your corporate compliance program

By Sarah Hines In April 2019, the United States Department of Justice (DOJ), Criminal Division, issued a guidance document entitled “Evaluation of Corporate Compliance Programs.” This guidance updates standards the DOJ utilizes to investigate, charge and negotiate criminal charges related to corporate crimes. Although the DOJ recognizes that each company has its own set of