Last Month articles

Marketing and social media in the healthcare industry

Marketing and social media in the healthcare industry

We talked to marketing and PR folks across the state to hear how they are working to effectively utilize social media to engage patients and consumers. Below are the highlights. Medical News: What is the most effective marketing strategy or trend you are seeing in healthcare marketing? Debbie Cagle Chief Marketing Officer Centerstone Strategies around

Social media and employers: Five common mistakes and how to avoid them.

By Sara Jodka Social media has been and will continue to be an issue for employers. It has become the way people, especially millennials communicate. When most employers think about social media in the workplace, they tend to think solely in terms of the high-profile social media firing cases where employers have terminated employees for

Information is powerful medicine: HIV rates, testing prevention & testing for the provider community

This month, Medical News takes a closer look at HIV (human immunodeficiency virus) in Kentucky. According to Julia Richerson, MD, with the Family Health Centers in Louisville, Ky., rates are on the rise and there is a lot of work being done, both here and across the state, to address it. Richerson stressed the urgency

CFO Roundtable: Finance challenges in Kentucky’s changing environment

Medical News recently spoke with local healthcare finance experts to learn about the challenges they face in the changing healthcare environment in Kentucky. The executives were Holly Hodge with Bluegrass Care Navigators, Jim Mattingly with ResCare, Samuel Riddick with Family Health Centers and Christopher Roszman with Centerstone Kentucky. Below are highlights from our conversations. Medical News: