Passport Health Plan Commits to Improve Member Health and Engagement

Mark Carter, CEO of Passport Health Plan

Mark Carter, CEO of Passport Health Plan

Passport Health Plan has selected Voxiva, Inc. and TracFone Wireless, Inc. to engage and support their members in taking an active role in their health by providing them with free mobile phones and health messaging.

Eligible members will receive a phone with 250 monthly minutes, unlimited text messaging, and toll-free calls to Passport’s Member Services hotline. Members also have access to Voxiva’s digital health programs for maternal and child health (Text4baby and Text4kids), and adult health and wellness (Txt4health). These programs encourage members to follow recommended guidelines for preventive care, vaccinations, and screenings, and also inform them of their health plan benefits.

“Our partnership with Voxiva and TracFone is another way we are demonstrating our commitment to overall member health,” said Passport CEO Mark B. Carter. “By providing our members with these free services, we hope to help them improve their overall health and quality of life while showing that Passport can be an innovator in collaborative health care.”

Voxiva developed these services to help health plans improve key quality measures (HEDIS & EPSDT) and increase member retention. Independent evaluations demonstrate improved outcomes on key quality measures, including appointment attendance and timely immunizations.

“Voxiva’s digital health programs have helped to improve the health of expectant and new moms, children, adults, and people with diabetes, for more than 13 years,” said Paul Meyer, Chairman & President of Voxiva. “Our partnership with Passport and TracFone will help people improve their quality of health at no cost to them or to their health care provider.”

“Empowering the underserved and most vulnerable of populations to have the same access of care is critical to one’s health,” said F.J. Pollak president and CEO of TracFone Wireless, Inc. “Providing the tools necessary to give patients control over their lives not only a promotes a better quality of life, but offers an opportunity to help place them on a path towards success and healthy living. We are honored to provide Passport with the communications that will help assist in engaging their patients quality of care while simultaneously lowering costs.”

Passport Health Plan is a provider-sponsored, non-profit, community-based Medicaid health plan serving more than 200,000 people around Kentucky. Recently named the #19 Medicaid health plan in the United States and the top Medicaid plan ranked in Kentucky by the National Committee for Quality Assurance (NCQA), Passport has been contracted with Kentucky’s Cabinet for Health and Family Services to administer Medicaid benefits since 1997 and has been serving the entire Commonwealth since January 1, 2014. For additional information about Passport Health Plan, go online to

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Ben Keeton

Publisher at Medical News
Ben is the publisher of Medical News and focuses on the business of healthcare in Kentucky.
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