Tag Archives: branding

Healthcare organizations face tough marketing challenges

Healthcare organizations face tough marketing challenges

  Despite the fact that there are more ways than ever to target and reach audiences, marketers face numerous challenges. And perhaps few face the number of challenges that confront healthcare marketers. Healthcare organizations must capitalize on the latest advancements in the marketing industry to create a strong brand image and appeal to a diverse base

Do you and your brand have a seat at the table?

Leadership development not only builds brands but communities. By Holly Prather While reading Sheryl Sandberg’s book Lean In, (Knopf, 2013) I was struck by one of the early chapters titled, “Sit at the Table” that talked about the importance of women taking a seat among decisionmakers. Not only did this hit home as a professional woman, but it also made me think about the