Tag Archives: content marketing

Local marketing experts work to engage today’s patients

Local marketing experts work to engage today’s patients

You might have heard that our nation’s healthcare system is evolving. This backdrop of near-constant change in healthcare brings challenges and opportunities for hospital executives and marketing professionals. Marketers are moving away from old tactics, such as explicitly sales-y content and press releases, and moving towards newer tactics, such as thought leadership and omnichannel campaigns.

Using content marketing to boost events

By Ben Keeton and Sally McMahon Major events are often the drivers of success for growing organizations.  Not only are they a potential revenue generator, but they also offer a unique opportunity to make a big splash among members and potential partners.  A successful annual event lets young organizations demonstrate the strong work they have

Top