Tag Archives: healthcare marketing

Local marketing experts work to engage today’s patients

Local marketing experts work to engage today’s patients

You might have heard that our nation’s healthcare system is evolving. This backdrop of near-constant change in healthcare brings challenges and opportunities for hospital executives and marketing professionals. Marketers are moving away from old tactics, such as explicitly sales-y content and press releases, and moving towards newer tactics, such as thought leadership and omnichannel campaigns.

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