Tag Archives: hosparus health

Expanded hospice benefits now available to 1.5 million Kentuckians

Expanded hospice benefits now available to 1.5 million Kentuckians

Hospice care is critical to providing quality of life and comfort to those receiving care and serves as a valuable resource to their families. Recognizing hospice’s many benefits beyond end-of-life care, Anthem Blue Cross and Blue Shield recently enhanced its hospice care benefits to help consumers access these services sooner, improving the total quality of

Support emergency legislation to fix 2018 HB 487

By Gwen Cooper Policymakers are taught early on that sometimes there are unintended consequences when implementing new legislation.  HB 487 passed in the 2018 General Assembly imposed a six percent sales tax on sales of “admissions”.  Sounds simple until you consider that nonprofit organizations, exempt from sales tax, often rely on “admissions” to support their

Marketing and social media in the healthcare industry

We talked to marketing and PR folks across the state to hear how they are working to effectively utilize social media to engage patients and consumers. Below are the highlights. Medical News: What is the most effective marketing strategy or trend you are seeing in healthcare marketing? Debbie Cagle Chief Marketing Officer Centerstone Strategies around

A true value-based provider living in a payer world

By Gwen Cooper The recent American’s Health Insurance Plans (AHIP) conference in San Diego was full of insights and opinions. In our ever-changing healthcare system, providers must understand the mindset of payers to stay ahead of the new value-based care curve. I came away with the validation that hospice providers have had it right from

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