Tag Archives: hosparus health

Healthcare companies and strategic planning

Healthcare companies and strategic planning

By Scott Herrmann As a 15-year-old high school student seeking career advice, I was torn between going into medicine or business. The Chief Financial Officer of a large regional healthcare provider advised me to steer clear of the healthcare industry altogether. He said it was not the same as it used to be, and it

Expanded hospice benefits now available to 1.5 million Kentuckians

Hospice care is critical to providing quality of life and comfort to those receiving care and serves as a valuable resource to their families. Recognizing hospice’s many benefits beyond end-of-life care, Anthem Blue Cross and Blue Shield recently enhanced its hospice care benefits to help consumers access these services sooner, improving the total quality of

Support emergency legislation to fix 2018 HB 487

By Gwen Cooper Policymakers are taught early on that sometimes there are unintended consequences when implementing new legislation.  HB 487 passed in the 2018 General Assembly imposed a six percent sales tax on sales of “admissions”.  Sounds simple until you consider that nonprofit organizations, exempt from sales tax, often rely on “admissions” to support their

Marketing and social media in the healthcare industry

We talked to marketing and PR folks across the state to hear how they are working to effectively utilize social media to engage patients and consumers. Below are the highlights. Medical News: What is the most effective marketing strategy or trend you are seeing in healthcare marketing? Debbie Cagle Chief Marketing Officer Centerstone Strategies around

Top