Tag Archives: marketing

Evolving a healthcare brand

Evolving a healthcare brand

By Cassandra Mitchell As competition and consumer choice in healthcare providers continue to grow, healthcare brands are more important than ever. That was our message a year ago, and remains our message today. We realized our brand, Hospice of the Bluegrass, no longer represented who we were, or the variety of ways we provide care.

Using content marketing to boost events

By Ben Keeton and Sally McMahon Major events are often the drivers of success for growing organizations.  Not only are they a potential revenue generator, but they also offer a unique opportunity to make a big splash among members and potential partners.  A successful annual event lets young organizations demonstrate the strong work they have

Healthcare organizations face tough marketing challenges

  Despite the fact that there are more ways than ever to target and reach audiences, marketers face numerous challenges. And perhaps few face the number of challenges that confront healthcare marketers. Healthcare organizations must capitalize on the latest advancements in the marketing industry to create a strong brand image and appeal to a diverse base

Content is king: Seven steps for starting a content marketing program in your organization.

Are you wondering what content marketing is (and isn’t)? Are you trying to figure out how to get started or how to justify a content budget within your organization? Or maybe you are already working with content marketing…but you want to get better results? You’ve come to the right place. Let’s review first. What is

If you’re not using infographics, you’re doing your content marketing wrong

Marketing has changed substantially over the decades, perhaps most rapidly over the last decade with the widespread use of social media. Content marketing is believed to be the future of marketing. Press releases and mass marketing emails no longer cut it. Consumers these days see the value in authenticity and want to do business with brands that go out of their way to build personal relationships with customers. Content