Tag Archives: rebranding

Bluegrass.org re-brands to New Vista

Bluegrass.org re-brands to New Vista

On July 1 of 2019, Bluegrass.org, headquartered in Lexington, Kentucky, changed its name to New Vista. This was bigger news than it may have seemed at first blush. Since 1966, the organization has been providing mental health, substance use services and intellectual and developmental disability services in Central Kentucky. And it is a large operation.

Does your healthcare brand need to evolve?

As competition and consumer choice in healthcare providers continue to grow, healthcare brands are more important than ever. Brands, at their core, are key to differentiating one provider from another. A brand is shorthand for everything a provider organization stands for – particularly the promise of what it delivers to its consumers and its reputation