The 4th Annual IF Water event, presented by the Louisville Water Foundation, will be held Monday, October 12 from 5:30pm-8:30pm at the Louisville Water Tower Park & Museum, 3005 River Road. The evening will feature an intriguing presentation and thought-provoking conversation led by Dr. Wallace J. Nichols – scientist, marine biologist and author of The New York Times best seller, Blue Mind. Special guest Bill Samuels from Maker’s Mark will also address the importance of Kentucky’s water sources as they relate to the history and making of our native spirit – bourbon. Tickets are $35, include heavy hors d’oeuvres and a cash bar, and are available online at www.ifwater.net.
Steeped in science and quantifiable data, yet deeply personally and emotionally driven, Blue Mind uncovers the deeper truths behind our brains on water. Within its pages, Dr. Nichols combines cutting edge research with compelling personal stories to demonstrate how proximity to water can improve performance, increase calm, diminish anxiety, and increase professional success. Blue Mind not only illustrates that healthy waterways are vital to our individual well-being, but also that our connection to water provides a ‘blueprint’ for a better life.
Attendees will learn how water can make you happier at home, healthier in body and soul, more creative and compassionate, and also, more successful at work. Dr. Nichols will provide insights into the vast array of cognitive, emotional, psychological and social benefits associated with clean, healthy waterways that can open the door to new ways of doing business. Direct applications will be made to those working in the following sectors: Health & Wellness, Education & Environment, Art & Design, Real Estate and Development, Travel & Tourism, and Sports & Recreation.
Each guest will receive a blue marble, which serves as a symbol of gratitude and appreciation for our little blue planet and provides a tactile reminder of our role on earth. Copies of Blue Mind will be available for purchase at the event, and Dr. Nichols will be available to sign the books. While at Louisville Water Tower Park, guests can learn about the history of Louisville’s water, tour an active pumping station and experience the WaterWorks Museum.
IF Water 2015 is presented by the Louisville Water Foundation with support from Louisville MSD, Louisville Water and WaterStep, and is a partner and affiliate event of IdeaFestival.