The global COVID-19 pandemic is hitting the older adult population the hardest, not only from a risk and mortality perspective, but also in the way it is exacerbating isolation and loneliness due to social distancing. The Global Innovation Search, co-hosted virtually in September by Aging2.0 and The Louisville Healthcare CEO Council (LHCC), provided an opportunity for innovators…
Social isolation and aging
By Anna Faul, PhD Loneliness and isolation under social adults have been a public health crisis even before COVID-19 hit American society in March of 2020. Data from 2019 suggests that one in every three older adults experienced loneliness and/or social isolation before COVID-19. Those most at risk were older adults living alone, those living…
Pandemic prompts paradigm shift in healthcare marketing
By Sabrina Hayes When most companies decided to decrease their marketing budget during the global pandemic, the healthcare industry knew now was not the time to slow down their messaging. In fact, from telehealth visits to providing customized physical therapy videos for patients online, providers found that it was now more important than ever for…
Start planning your comeback strategy
By Jenny Mitchell We are in the middle of one of the most historic events of our time. Each day, the news is saturated with reports of sickness, economic decline, lockdowns and unemployment. Every business has felt the impact of this crisis – loss of revenue, furloughed employees, cancelled plans and disrupted business models. Without…
GLI adapts strategy during COVID-19
By Iris Wilbur-Glick and Christine Tarquinio COVID-19 has required those working in marketing and communications to rethink how their companies engage with patients, customers and investors. We spoke with Iris Wilbur-Glick and Christine Tarquinio at Greater Louisville Inc. (GLI) to see how they are adapting. Medical News: How did GLI adapt at the beginning of pandemic…
Current360 helps healthcare clients navigate challenges
By Nick Ising As COVID-19 continues to upend nearly every aspect of our personal and professional lives, many people are searching online to learn what they can do to protect themselves, their families, and co-workers. As a full-service advertising and digital marketing agency, being able to deliver high-quality content that matches what they are searching…