September 2013 articles

Managed care in Kentucky: failure or success?

By Melanie Wolkoff Wachsman State auditor releases review of private, manged care companies. It started with a seemingly, win-win situation: Kentucky chose to move to a managed care model statewide with the goal of improving the health of Medicaid members while reducing cost. Beginning in November 2011 Kentucky contracted with three new companies to manage

Do you and your brand have a seat at the table?

Leadership development not only builds brands but communities. By Holly Prather While reading Sheryl Sandberg’s book Lean In, (Knopf, 2013) I was struck by one of the early chapters titled, “Sit at the Table” that talked about the importance of women taking a seat among decisionmakers. Not only did this hit home as a professional woman, but it also made me think about the

Marketing tune-up

Bring new energy to your corporate identity in five steps. By Melanie Wolkoff Wachsman It’s possible to tune up your corporate marketing without ever getting your hands dirty. At least Harlan West, creative director of 22-year old HWDS Creative and publisher of Issuez, the News Magazine about Newsletter Design and Successful Corporate communications based in Los Angeles thinks so. Healthcare companies should

Return on networking

The ROI of social media. By Marsha Friedman I was never a fan of the cocktail party-variety networking scene. I will never be one to dart around a room shoving business cards into people’s hands. I prefer meaningful conversations with people, getting to know them and vice versa. But social media networking? That’s something different altogether. Done right, it’s never a hit-and-run. Rather, it consists