Baptist Health Kentucky, a full-spectrum health system, has announced plans to further its wellness and growth mission through the appointment of Scoppechio Healthcare, a division of Kentucky’s largest full service ad agency, as its new agency-of-record (AOR).

“Baptist Health has an expressed vision to lead the transformation to healthier communities throughout the state of Kentucky,” said Andy Sears, Chief Strategy and Marketing Officer at Baptist Health. “Our family of hospitals, care centers, physician offices and health facilities has experienced tremendous growth in recent years. A partnership with Scoppechio Healthcare will help us effectively leverage our services to activate our vision broadly across the state as well as at the local community level.”

Currently the Baptist Health family consists of eight hospitals (seven owned and one managed) and more than 170 outpatient facilities, physician practices and services. Baptist’s physician network includes more than 450 employed physicians and more than 1,600 independent physicians. It also employs more than 16,000 people in Kentucky and surrounding states.

Scoppechio Healthcare’s scope of work will include account management, strategic planning, creative execution, digital and performance media and public relations initiatives.

“We are very excited that Baptist Health chose us to help them realize the goal of transforming the quality of healthcare in Kentucky,” said Jerry Preyss, CEO of Scoppechio. “By promoting wellness, improving the patient experience, pursuing optimal patient outcomes and cost-effective care, Baptist has a clear line of sight on how to create a better life experience for Kentuckians. We are going to do everything we can to support its efforts with all the resources and healthcare experience we have at the agency.”