As part of an ongoing series, Medical News and the Health Enterprises Network are partnering to tell the healthcare story for the Greater Louisville region. Each month, we will feature an interview with a local healthcare executive as we explore the business of healthcare in our region. This month, we spoke with William Fleming with…
Bluegrass.org re-brands to New Vista
On July 1 of 2019, Bluegrass.org, headquartered in Lexington, Kentucky, changed its name to New Vista. This was bigger news than it may have seemed at first blush. Since 1966, the organization has been providing mental health, substance use services and intellectual and developmental disability services in Central Kentucky. And it is a large operation.…
Supporting healthcare providers through marketing and PR programs
By: Allison Gordon The Kentucky Society for Healthcare Public Relations and Marketing (KSHPRM) is a group of public relations, marketing, physician recruiters/liaisons and development practitioners that represent Kentucky’s hospitals and healthcare-related organizations. It promotes the understanding and support of healthcare providers through marketing and public relations programs. There are 187 members, 85 hospitals and organizations…
Round Table: Marketing in the healthcare industry
We talked to marketing and PR folks across the state to hear their thoughts on marketing trends in the healthcare industry. Below are the highlights. Medical News: Is healthcare marketing different than other types of marketing? If so, how is it different? Andrea Brady Senior Strategist, C2 Strategic Communications Effective healthcare marketing leverages many of the…
Medical News partners with Health Enterprises Network to tell the healthcare story
By Ben Keeton With over 450 companies working in the business of healthcare, Kentucky is often touted as a healthcare hub, especially as it relates to healthcare services and aging care. From large corporations like Humana and Kindred to start-up companies like RCM Brain and EdjAnalytics, the region is flush with interesting stories and potential…
US Senate takes on major health legislation
By Ben Keeton In late June, Senator Alexander introduced a broad bill focused on lowering healthcare costs across the US. This legislation passed the Senate Health, Education, Labor and Pensions committee and if passed, will have implications across the healthcare sector in Kentucky. The wide-ranging bill aims to tackle many issues including: surprise medical bills,…